The Telegraph is today reporting on Google’s latest endeavour. A new system will be introduced that will read users’ emails to identify where they’d be most likely to part with their cash. The system will be especially interested in emails you reply to. After trawling your personal mail the user will receive tailored adverts based on what you’ve been saying to your partner/mother/colleagues. Google said Gmail users who do not want their emails to be profiled for behavioural targeting will be able to opt out, but this isn’t much good to the ‘have you turned it off and on again’...
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