On May 25th an amendment will be incorporated into UK law, forbidding websites from sending cookies to users’ computers, or receiving them, without prior consent. The rule states: "Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent, having been provided with clear and comprehensive information... about the purposes of the processing." There will inevitably be complaints from advertisers, as targeted marketing is hugely valuable and...
No comments:
Post a Comment
Note: only a member of this blog may post a comment.