Saturday, 27 August 2011

How Fake Charities Work


Remember this online survey by Alcohol Concern back in May? You might recall that they were quite excited about it at the time.
That was tweeted in early June but still no sign of them. In fact, the only footprint to show that the survey ever existed is this brief sentence in their latest evidence-free assertion that the drinks industry are targeting children.

In an Alcohol Concern survey of 2,484 young people in 2011, 80% of respondents stated that age affirmation pages are inadequate to prevent under-18s from accessing alcohol websites.67
The reference being ...
67. Alcohol Concern’s Youth Policy survey 2011, forthcoming.
So they haven't published it yet. Rather coy of them, don't you think? Perhaps the responses weren't much to their liking.
Still, there's more than one way to skin a cat, as they say. So, instead of relying on a large number of kids to provide the ammunition they need, why not just cherry-pick a few, eh? This, via a fellow jewel robber's son's inbox.
Earlier this year you completed the ‘Alcohol Ads and You’ survey. You wanted to be involved in future campaigns: here is a great opportunity!
The Youth Policy project is recruiting 6 young people to form part of the Youth Advertising Standards Authority.
Aim: To decide whether you feel alcohol advertising sticks to the rules. If it doesn’t, together we can create awareness and maybe even get the rules changed!
What: The group will meet every 3 months to judge new adverts against the existing rules. What you decide will be written up and published after each meeting. This has never been done before and we think it’s something that will generate lots of interest!
Who: Anybody under 18 years old
First meeting: Friday 26th August, 11:30-2:30pm, 64 Leman St, London E1 8EU
If you would like to be involved, or simply want more information email me with your contact details ASAP.
Travel costs covered and lunch will be provided
Aww, ain't that nice?
I wonder if there is anything in the progressive dictionary to rationalise such righteous consequentialism?

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